What does working with a Serif font mean for your brand? Both of these companies will have a different message to put across through their branding and hence, a variety of fonts come to the table. A new age company will definitely strive for a more fun font and would not use a font that is used by an age-old company. Now that the difference between each of these has been established, let us look into what these fonts have to offer the brands. Serif letters can sure get too cramped up and noisy on low-resolution screens but sans serif’s simple design rules out this issue. Sans-serif fonts are also more readable on a regular screen than serif fonts.
With technologies like 4k screens and retina display, the font sure is more readable even on screens than before, but it is still unsuitable for your regular tablet or mobile phone. However, having said that, this font is a big no when it comes to reading on a screen. This particular font makes the letters more distinctive and easier for our brains to process. Often used in prints, Serif fonts are more readable – but again, only in prints like books, magazines, or newspapers. Serif Fonts: Because of the little feet-like strokes extending from Serif letters, or the very typeface of the letters, these fonts come across as more traditional, conservative, elegant, formal, and established.Sans Serif: What do these fonts say about your brand?īefore we get to determine which of these are the correct or the right choice for your brand, let us understand the pros and cons of each of these fonts. Sans Serif, on the other hand, is the plain font with the absence of (or sans) any serifs within the letters. Serif, literally means “a slight projection finishing off a stroke of a letter in certain typefaces,” and the word “Sans” literally means “without.” So as the name suggests, Serif is the font that has decorative tapers at the beginning or the end of the letters that makes the letters look fancy. sans serif fonts? What does each of these categories say about your brand? What kind of designs are the best fit for each of the fonts? While all fonts usually have just one version, what really is Serif and it’s sister font Sans Serif? Is it just by chance that two different fonts happen to have similar names? The two most important categories of fonts: Sans and Sans SerifĬoming to the question that is probably at the top of your mind right now: What is the difference between serif vs. The categories are many, like script and graphic, however, the two most important categories you need to understand to be able to make informed decisions are – Serif and Sans Serif.
While Times New Roman gives out a very professional and informational feel, Comic Sans is a more fun-associated, lighter-in-feel font.īefore a designer or a brand picks up a font to use, it is necessary for them to have an in-depth understanding of what category each font fits into. Fonts, just like words, come with a tone of their own.
But, if you really look into how fonts are used by brands to put forward a particular message, or design, you shall understand the underlying reason for the usage of a particular font. Times New Roman, Calibri, Comic Sans, Courier New, Serif, Sans Serif- Font, there are so many, but what does each font really mean? It might look like not a big deal at first.